School of Education News

UW-Madison’s Jackson featured in Diverse Issues article on Fair Pay to Play Act

October 29, 2019

UW-Madison’s Jerlando Jackson, the Vilas Distinguished Professor of Higher Education, was featured in a Diverse Issues in Higher Education article on the Fair Pay to Play Act, which was recently signed into law in California.

The Act creates the legal right for college athletes to be paid for the use of their identities. This includes the ability to enter into endorsement deals with companies, being paid for their autographs, and receiving money from the sale of paraphernalia bearing their image. 

Jerlando Jackson
Jackson, the chair of the School of Education’s Department of Educational Leadership and Policy Analysis, reports that he is watching closely to see the impact of the legislation.

“If other states follow, it does address one of the chief issues in the pay to play dynamic,” says Jackson, who also serves as the director of Wisconsin’s Equity & Inclusion Laboratory (Wei LAB). “That dynamic is student athletes will own their likeness, their name, and the ability to put that in the market for themselves. That is probably our best pathway forward to recognizing their contributions.”

In the context of pay to play, Jackson explains, this legislation may be one of the more feasible solutions. Jackson argues that it is unlikely that athletic departments would be able to generate enough resources to recognize and pay student athletes across all sports.

Check out the entire report, headlined "Fair Pay to Play Hailed as Game Changer," via this Diverse Issues web page.

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