Communications and Marketing

The Office of Communications and Marketing promotes the School’s achievements, research, and academic programs. Through strategic storytelling, digital channels, and visual content, the team connects with a range of audiences — including more than 50,000 alumni — to showcase the School’s impact, foster partnerships, and drive philanthropic support.

Need help from the C&M team? Follow this link to get in touch!

How can we help?

Admin

We are strategic thought partners who can help you figure out what’s next. Unsure about who on the team can assist you, or with what? We can help you find that person.

Todd Finkelmeyer

(he/him/his)
Interim Associate Dean for Communications and Advancement

Claire Carlson

(she/her/hers)
Administrative Manager

Communications

We communicate various news and activities of the School’s excellent faculty, staff, and students. If you have stories to be told, we’re here to support you in telling them — whether it’s a book you’re publishing, an award a colleague is receiving, or amazing things students and alumni are doing beyond the classroom.

Laurel White

(she/her/hers)
Interim Communications Associate Director

Kari Dickinson

(she/her/hers)
Communications Specialist

Lauren Kainrath

(she/her/hers)
Student Engagement Communications Specialist

Jody Moen

(she/her/hers)
Public Relations Specialist

Research Communications

We support research and scholarship communications across the School through various channels. We help you tell your stories, connect with the media, promote your work, and support social media, graphic design, websites, and more.

Katie Grant

(she/her/hers)
Research Communications Director

Christine Olson

(she/her/hers)
Web Designer & Accessibility Specialist

Karen Rivedal

(she/her/hers)
Communications Manager

Cesar Hinojosa

(he/him/his)
User Experience Specialist

Marketing

We work strategically to help you meet your goals, whether that’s increasing awareness of our academic programs, strengthening student communications, building brand awareness, or enhancing your social media presence.

Roger Hartwell

(he/him/his)
Marketing Associate Director

Corinne Burgermeister

(she/her/hers)
Marketing Specialist

Eric Herbst

(he/him/his)
Marketing Specialist

Creative Services

We capture what makes the School of Education and UW–Madison special through branded designs, photography, videos, and websites. We are here to help tell your story in a variety of formats.

Mike Riddle

(he/him/his)
Creative Associate Director

Nathan Fetter

(he/him/his)
Web Developer

Maia Lathrop

(she/her/hers)
Graphic Designer

Hannah Lyons

(she/her/hers)
Multimedia Designer

Sarah Maughan

(she/her/hers)
Multimedia Designer

The Office of Communications and Marketing is here to support School of Education faculty and staff with a variety of requests.

URL

This field is for validation purposes and should be left unchanged.

Name(Required)

First Last

Email(Required)

Department or Organization(Required)

I would like help with...(Required)

Sharing news

I want to...(Required)

Pitch something to the media

Write an op-ed

Share news (announcements, grants, honors/awards, peer-reviewed papers, books, etc.)

Display something on the monitors in the Education building

Post on the Education social media accounts

Update the School calendar

Pitch something to the media

Please allow 2-3 business days for someone on our team to reach out to you about this request.

Project Name(Required)

Please provide a brief description of the news you'd like to share for potential pitching to the news media.(Required)

How would you additionally like to promote this?

Post on the Education social media accounts

Is this work funded through WCER?

Yes

When do you need this done?(Required)

We can't guarantee that work will be completed by this date, but we will do our best to accommodate your request.

Write an op-ed

Please allow 2-3 business days for someone on our team to reach out to you about this request.

Project Name(Required)

Please provide a brief description of the news you'd like to share for potential pitching to the news media.(Required)

When do you need this done?(Required)

We can't guarantee that work will be completed by this date, but we will do our best to accommodate your request.

Share news (announcements, grants, honors/awards, peer-reviewed papers, books, etc.)

Please allow 2-3 business days for someone on our team to reach out to you about this request.

Project Name(Required)

Please provide a brief description of the news you'd like to share for potential coverage from the School of Education communications team.(Required)

If this is for a book, please provide the book’s title, synopsis, publication date, and audience details.

How would you additionally like to promote this?

Post on the Education social media accounts

Is this work funded through WCER?

Yes

When do you need this done?(Required)

We can't guarantee that work will be completed by this date, but we will do our best to accommodate your request.

Display something on the monitors in the Education building

Please allow 1-2 business days for someone to reach out to you about this request.

You can find templates for the visual displays in the Education Building at this link if you would like to create the graphic and send it to be displayed.

Please provide a brief description of what you need.(Required)

How would you additionally like to promote this?

Post on the Education social media accounts

Add to the school calendar

When do you need this done?(Required)

We can't guarantee that work will be completed by this date, but we will do our best to accommodate your request.

Post on the Education social media accounts

Please allow 1-2 business days for someone from our team to reach out to you about this request.

Please provide a brief description of what you need.(Required)

How would you additionally like to promote this?

Add to the school calendar

When do you need this done?(Required)

We can't guarantee that work will be completed by this date, but we will do our best to accommodate your request. For best consideration, please submit requests at least two weeks in advance of the desired promotion date. We will do our best to accommodate all requests, but do not guarantee placements on social media. Want to create your own posts or materials? Please review our brand assets.

Update the School calendar

Please allow 2-3 business days for someone from our team to reach out to you about this request.

Please provide a description of what you need, including time, date, and location of your event.(Required)

Please provide any links or URLs you'd like to include in the event listing.

What tags or categories would you like for us to apply to the event?

How would you additionally like to promote this?

Post on the Education social media accounts

Display on the monitors in the Education Building

When do you need this done?(Required)

We can't guarantee that work will be completed by this date, but we will do our best to accommodate your request.

Promote an event

Please allow 2-3 business days for someone from our team to reach out to you about this request.

Please provide a brief description of what you need.(Required)

How would like to promote this event?

Post on the Education social media accounts

Display on the monitors in the Education Building

Add to the school calendar

Please provide a description of what you need, including time, date, and location of your event.(Required)

Please provide any links or URLs you'd like to include in the event listing.

What tags or categories would you like for us to apply to the event?

When do you need this done?(Required)

Creating a print or digital design

Please allow 2-3 business days for someone from our team to reach out to you about this request.

Please complete the following form. If you don’t know how to answer, that’s OK—we will work with you to gather any relevant information for your request.

Project Name

(for example, “Career Fair Promo Designs,” “Advising Flyer,” “MSL poster,” etc.)

Project Description(Required)

Who is the audience?(Required)

(for example, “SoE undergraduates,” “alumni,” “potential graduate students,” etc.)

What action would you like people to take?(Required)

(for example, “register for the event,” “use the QR code to learn more,” etc.)

Where will this project be published or shown?

(for example, “handed out as well as pinned to a bulletin board,” “displayed on an easel at our academic conference,” “sent via email,” etc.)

Is there an overall mood or tone you want to convey?

Do you have any reference materials, examples, or existing text or images?

Yes

File

Drop files here or

Max. file size: 16 MB.

What are the required specifications (dimensions, file format, etc.) for the final piece?

Are there any other stakeholders for this project?

Do you have a budget for this?

Do you need this printed?

Yes, I will print this myself

Yes, I will need this professionally printed

What is your funding string?(Required)

Where would you like it delivered?

What is the due date or timeline?(Required)

We can't guarantee that work will be completed by this date, but we will do our best to accommodate your request.

Photography or video

Please allow 1-2 business days for someone from our team to reach out to you about this request.

What type of support do you need?(Required)

Event photography

Portraits/headshots

Group photo

I need video, not photography

Other

Description of other(Required)

How many people will be in the group photo?(Required)

Is this portrait/headshot for a new faculty member?(Required)

Yes

Where will these photos be used?(Required)

Please provide a brief description of what you need.

When do you need this done?(Required)

We can't guarantee that work will be completed by this date, but we will do our best to accommodate your request.

A website update

Please allow 1-2 business days for someone from our team to reach out to you about this request.

What best describes your request?(Required)

Faculty/Staff Profile Update

Create a new Faculty/Staff page

Other webpage updates

Are you making this request on the behalf of another?

Yes

Faculty/Staff members name(Required)

First Last

Email(Required)

Please provide a brief description of what you need.

Upload a file (if applicable)

Drop files here or

Max. file size: 16 MB.

When do you need this done?

We can't guarantee that work will be completed by this date, but we will do our best to accommodate your request.

Marketing

Please allow 2-3 business days for someone from our team to reach out to you about this request.

The marketing team primarily supports marketing efforts for 131 graduate programs but is available for 30-minute consulting appointments to help plan or work through marketing projects.

Please provide a brief description of what you need.(Required)

When do you need this done?(Required)

We can't guarantee that work will be completed by this date, but we will do our best to accommodate your request. The timeline to complete your marketing project will vary depending on the complexity of the request.

Event Consultation

The events team is available to provide advice and/or knowledge to help you plan a successful event. This is helpful for those who may have some experience in event production or have an event plan and just need some advice, guidance, or references. This is a great option if you need a start in what to do or if you need general assistance in planning your event.

Please provide a brief description of your event and what kind of consulting you may need.(Required)

Type of Event(Required)

Please select one.

Department Event

Reception

Seminar/Meeting

Award Ceremony

Exhibits/Poster Board Session

Retirement

Faculty/Staff Celebration

New Student Recruitment Event

What do you need help with?(Required)

Please select all that apply.

Event programming

Event venue and set up

Event catering

Speaker coordination

Audio-Visual

Decor and Rentals

Other

Other(Required)

Date of the Event(Required)

Please allow 1-2 business days for someone from our team to reach out to you about this request.

Looking for help with Conferences and more? For those looking to produce large scale events or multi-day events like conferences or seminars, please connect with PLACE (Professional Learning and Community Education) - https://place.education.wisc.edu.

Request an alumni list

How will this information be used?(Required)

With whom will it be shared?(Required)

What information do you need? (ie. Degree, demographic, employer)

When do you need this done?(Required)

We can't guarantee that work will be completed by this date, but we will do our best to accommodate your request.

Please note that you will need to sign a data disclosure agreement for Wisconsin Foundation and Alumni Association.

I'm not quite sure. Can I talk to someone?

Please allow 1-2 business days for someone from our team to reach out to you about this request. The more information you can provide ahead of time, the easier it'll be for us to determine how long your request might take to complete.

Please provide a brief description of what you need.

When do you need this done?

We can't guarantee that work will be completed by this date, but we will do our best to accommodate your request.

Helpful resources, links, and important information

School of Education

Campus

Contact Us

Communications Coordinator
news@education.wisc.edu
608-890-1430

Submit News Item or Event